Baseball Sponsorship Letter Template (2023)

Sponsorship Letter For Baseball Teams

Are you looking for a baseball sponsorship letter template to use?

We hope you find our template helpful for your youth sports team. Sponsorship is an important part of a baseball fundraiser for youth teams today. When combined with traditional baseball fundraisers, they make a very powerful impact together.

So how do you write a sponsorship letter that converts?

After all, anybody can write a letter asking for money for the team. However, you want to write a letter that makes a business owner want to donate to your players.

So before you copy and paste a letter baseball sponsor letter you found on the internet… You owe it to yourself to read this first.

Baseball Sponsor Letter Sample

Because it will help you to get MORE SPONSORS for your team. You can download a PDF version of this here.

USE these tips when writing your Baseball sponsorship letter

Use your imagination.

You are the owner of a small local business in your community. You have bills to pay and employee payroll to meet every week. Now imagine getting hundreds of emails every week from businesses that want to sell you advertising, marketing and goods. And now you get a letter from a baseball team looking for money.

(Video) ★ How to write a professional Sponsorship letter!! #FreedomFamily

Hmmmmmm…

What is your first reaction?

Now be honest with yourself because your answer will help you write a better sponsorship letter for your team.

The lesson?

When writing letters to local businesses in your community you should remember the two magic questions for writing sponsor letters.

If you answer them both, you will get more sponsors than you will if you write a letter like every one else does.

Question 1: So what?

We have to remember that the first thing a busy business owner will say after reading a letter from a baseball team asking for money is, “So what?”

That may not be the answer you were hoping for. Yet it is a reality of a busy business man. In other words what he is really asking is, “Why should I sponsor your sports team?”

(Video) Sports Sponsorships: How to Get Companies to Sponsor YOU!

Question #2: What’s in it for me?

So now that you understand the “What’s in it for me” mindset of a busy local business owner, you will be able to write a persuasive letter for sponsorship.

Instead of asking for something, you must OFFER something of value instead.

Do you notice the difference in your mindset here? This is the mindset needed to write a successful letter to sponsors.

Question #3: What can you offer to make a business WANT to sponsor your baseball team?

So what does a Business owner really want?”

Make a list of things your team can do to cause a business owner to pay attention to your offer.

New customers

Business owners want NEW customers. So brainstorm how your team can help your sponsor get new customers.

  • Offer advertising on your website, facebook page and newsletter.
  • Offer an option to put their name on banners.
  • Furthermore, ask them to create a special offer discount coupon you can give to all of your fans, family and neighbors.
  • Arrange for a 10% discount with the business for your fans. Tell people that they will get a discount if they mention the name of your baseball team.
  • You can also arrange to announce their business name over the PA system during your games.
  • And finally, some teams have offered to put the name of the business website on their baseball jerseys.

Search for philanthropists

Research potential sponsors that are already donating to causes in your community. If they are donating to a good cause already, they may be inclined to sponsor your youth team.

How can you find these businesses?

(Video) How to Get More Sponsors for Your Sports Organization

  • Search their business name on google to see if there is any mention of them helping local charities.
  • Do a search on google for non profits and charities in your community. Go to their “sponsorship” page. Write down all of the businesses in your area that are listed. Now you have the perfect list to approach to sponsor you!

Use Nostalgia

Here is an extra tip. Start with business owners that want your school or have played on your league in the past. Remember nostalgia is a very powerful tool to help someone feel good about supporting your team.

Free publicity

Some business owners have a big ego and want to look good to others. Look for ways to make them feel important.

One way is to offer to give your sponsors some good free press. You can issue free press releases talking about their generosity to your baseball team and how they were instrumental to getting you to Cooperstown this year.

One thing we have seen is making a big version of the check and taking a picture of them giving the check to you. This is great for a press release, video or social media. It helps the business owners get free publicity.

Send lumpy mail

Instead of a regular letter in an envelope, you should send an oversized envelope with the squishy ball in it you can buy at the dollar store for only a dollar. Why would you do this?

It is because they are going to want to know what is in the envelope that makes it so lumpy! Remember you can have the best written letter in the world but if no one opens it, nothing else matters!

Lesson for your team? Stick something lumpy in your sponsorship letter envelope.

Finally, we suggest coming up with three sponsorship levels so people can have a choice based on their budget. The higher the cost, the more perks the advertiser sponsor will get.

(Video) I Contacted 100 Companies to get Free Stuff

Stick to this template and you will have a better chance of succeeding because you are addressing the two big questions they are thinking.

In conclusion, if you would like to talk to a fundraising expert, contact us and we will share some of our best baseball fundraiser ideas with you.

You may also be wondering about these common baseball sponsorship letter questions…

What is sponsorship letter?

Every youth baseball team needs to raise money for uniforms, tournament fees and travel expenses. There are two ways to generate this money. You can hold a baseball fundraiser, or you can get local businesses to sponsor you. Simply put, this means they will give you money to advertise their business to your fans and family.

How do you ask for sponsorship for a baseball team?

You just have to ask.

If you don’t ask, you will never get a sponsor!

Start by talking to the parents of your ball players. Perhaps some of them own their own business and would be interested in sponsoring your team.

Additionally by using the suggestions listed above to talk to the companies your boy’s parents work for. It is always easier to talk to a business owner you know, than one you do not know.

How do you write a letter asking for sponsorship?

Step one is to read the article above because it teaches you how to think like a business owner. If you write your letter explaining the benefits of being a sponsor, you will have a better chance.

(Video) Baseball - sponsorships and sponsors can get you equipment & cash.

How do you write a sponsor letter for a sports team?

Do not write to a company. Instead, you want to address a letter to a specific person’s name. This way there’s a better chance of your letter being opened.

Furthermore, you should just hand address the envelope so it stands out from the rest of the mail. And finally we recommend writing in big letters on the outside of the envelope “PRIVATE”. This is another way to get them to open up your letter.

FAQs

How do I write a letter requesting sponsorship? ›

How to write a sponsorship letter for an event
  1. Understand the need. ...
  2. Research potential sponsors. ...
  3. Include an introduction. ...
  4. Explain the reason for the letter. ...
  5. Provide information about your audience. ...
  6. Explain the purpose of the event. ...
  7. Add a signature. ...
  8. Follow up with the recipients.
3 Jan 2022

How do you ask for sports sponsorship? ›

Create and Send a Sponsorship Letter
  1. Introduction — Introduce yourself, your team, club or event. ...
  2. Show your potential — Talk about the size and makeup of your audience and the possibilities for sponsors. ...
  3. Talk about them — State why you approached this particular company.
22 Jun 2016

How do you ask a team for sponsorship? ›

  1. Determine your needs. The first step to asking for sponsorship is determining what you actually need. ...
  2. Outline what you have to offer. ...
  3. Create a one-pager. ...
  4. Create a list of prospects. ...
  5. Try to get in touch with an individual, if at all possible. ...
  6. Keep it short and sweet! ...
  7. Follow Up. ...
  8. If at first you don't succeed, try again.
26 Feb 2020

How do you ask for sponsorship money? ›

To obtain a corporate sponsorship, make sure you do the following:
  1. Choose companies with values more aligned to yours.
  2. Give something back to them.
  3. Have a strong, clear, engaging proposal.
  4. Don't wait until right before your event to ask for a sponsorship.
  5. If you know how much money you need, ask for it outright.

What does a sponsor get in return? ›

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.

How do you get sponsored for a baseball team? ›

How to Get Team Sponsors: 5 Effective Tips
  1. 5 ways to get team sponsorships.
  2. Create packs to send sponsors. ...
  3. Write an outreach letter. ...
  4. Reach out to existing contacts. ...
  5. Ask for sponsorship from your local community. ...
  6. Research corporations that offer sponsorship. ...
  7. Online fundraising for your sports team. ...
  8. Sponsorship takes time.
14 Jan 2022

What are the 3 types of sponsorship in sport? ›

The types of sponsorship in sports are classified into four categories: individual sponsorship, team sponsorship, association sponsorship and event sponsorship.

What companies sponsor sports teams? ›

  • Pepsi. Few American brands are better known or more beloved than Pepsi, which is owned by PepsiCo Inc. ...
  • Red Bull. From one beverage brand to another, Red Bull's energy drinks are also synonymous with sports. ...
  • Optimum Nutrition. ...
  • Reebok. ...
  • Dick's Sporting Goods. ...
  • State Farm. ...
  • Castrol. ...
  • Conclusion.

What is the most popular form of sponsorship? ›

There are two main types of sponsor. Financial and in-kind sponsors. A financial sponsor is also known as a cash sponsor and it is the most popular form of sponsorship. It is pretty simple - they give money to an entity in return for promotion or other benefits outlined in their sponsorship agreement.

What does a sponsor do for an athlete? ›

Financial: A sponsor provides a financial contribution to support your participation in events. Product: Brand products are provided from gear to training equipment and sports drinks to phones or sunglasses.

Who has the biggest sponsorship deal? ›

Top football club shirt sponsorship deals as of 2022/23 (in million euros)
CharacteristicValue in million U.S. dollars
Real Madrid (Emirates)70
Paris Saint-Germain (Accor)65
Barcelona (Spotify)57.5
Manchester City (Etihad)55
7 more rows
12 Aug 2022

How much money should you ask a sponsor for? ›

Ask for $10,000 to $100,000 from each sponsor. "I see people asking for $1,000," she said. "That's not going to cut it. You're dealing with a well-paid person in a corporation.

How do you get youth sports to sponsor your business? ›

How to Score a Sponsorship for Your Youth Sports Team
  1. Start with who you know. When trying to find sponsors for your team, don't overlook the obvious – your team. ...
  2. Go into the local community. ...
  3. Ask national companies. ...
  4. Be digitally savvy. ...
  5. Create a package. ...
  6. Be professional and personal.
19 Apr 2018

What do you offer sponsors? ›

Place the sponsor's name or logo on event promotional banners and flyers. Mention the sponsor's company in your blog posts, email newsletters, and social media posts. Give event-related freebies or discounts to customers that purchase the sponsor's product or sign up for its service.

How do athletes approach sponsors? ›

5 easy steps to help your athletes find sponsors
  1. Understand why companies sponsor. ...
  2. Prepare by building an audience. ...
  3. Decide what kind of sponsorship your athletes want. ...
  4. Find out who to contact. ...
  5. Make contact.

What are the advantages of sponsorship? ›

Below, I've listed four key benefits of sponsorship for your small business.
  • It promotes a positive brand. Your brand is the most important commodity your small business has. ...
  • It increases brand awareness. ...
  • It reaches a wider demographic. ...
  • It enhances customer experience.
30 Aug 2017

How do you introduce yourself to a sponsor? ›

Introduce yourself

Tell your Sponsee about yourself, including your career journey and experience, your passions and interests, and why you wanted to be a Sponsor. Try to link as much as possible to areas where their interest also lies, to find common ground and highlight how you can help them learn and grow.

How much do sponsors pay? ›

Sponsors paid anywhere between $0.035 to $0.15 per view to YouTubers in 2020 for sponsored video content on the platform.

What are the disadvantages of sports sponsorship? ›

Disadvantages for sport

Sponsorship can be limited or easily withdrawn – no security. A performer can become reliant on a particular sponsor, which could then pull out. Some sponsorship (for example, alcohol) gives a bad image to sport. Generous sponsorship is only available to the elite few.

What is an example of sponsorship? ›

Brand sponsorship marries sponsorship and marketing as a brand or company supports an organization, business, activity, or event. Examples include branded sports games, music festivals, art shows, and business expos.

How much does it cost to sponsor a baseball team? ›

How much does a sponsorship cost?
Sponsorship TypeSpring SeasonFull Year
Team Sponsor$200$300 (save $100!)
Field Sponsor$200$300 (save $100!)
Team & Field Sponsor$500
Scoreboard Sponsor$500
1 more row

How much does it cost to sponsor a team? ›

It costs upwards of $100,000 to sponsor an F1 team, with the biggest sponsors on the grid paying a whopping $200m to sponsor some teams. It is a huge expense for a company, and different expenditure on sponsorship comes with different levels of coverage.

What are two key components you should include in a sponsorship proposal? ›

Write a preliminary proposal to your potential sponsors and be sure to include these five important points.
  • Demographics. ...
  • Traffic. ...
  • Sponsorship Exposure. ...
  • Location of Sponsorship Material. ...
  • Cost and Benefits. ...
  • Testimonials From Past Sponsors. ...
  • Sample Activations. ...
  • If you liked this blog post, check out:
9 Nov 2016

What are the 4 types of sponsorship? ›

Four Kinds of Sponsorships
  • Financial Sponsors. Most discussions of sponsorships focus on financial sponsors. ...
  • Media Sponsors. Media sponsors are financial sponsors that secure advertising for an event. ...
  • In-Kind Sponsors. ...
  • Promotional Partnerships.
18 Mar 2019

Is there a difference between endorsement and sponsorship? ›

Sponsorship agencies reach out to companies for potentials opportunities, but endorsements talk with the customer. Although Adidas is a main sponsor of the FIFA World Cup, doesn't mean that all the teams and players involved in the competition like or use their brand. That's when endorsement deals come into play.

What are the best companies to get sponsored by? ›

3. Top 32 Companies with Excellent Corporate Sponsorship Programs
  1. Wells Fargo. ...
  2. State Farm. ...
  3. PepsiCo. ...
  4. US Bank. ...
  5. Bank of America. ...
  6. Budweiser/Budlight (Anheuser-Busch) ...
  7. Clif Bar. ...
  8. The Coca-Cola Company.
2 Oct 2020

How do I approach a large company to sponsor? ›

Here are some tips so you can make that fantastic first impression and get the meeting going with your best foot forward.
  1. Research potential sponsors. ...
  2. Master the elevator pitch. ...
  3. Let your numbers do the talking. ...
  4. Remember, sponsorship is more than signage. ...
  5. Include interactive activities in the deal.
7 Jul 2020

Which company gives sponsorship? ›

Apart from these, various Ministries of Indian Government sponsors events coming under their niche. These are National Hydro Power Corporation, Ministry of Industry & Commerce, National Payments Corporation of India, Steel Authority of India, Digital India Programme and many more.

What is sponsorship letter? ›

A sponsorship letter typically asks a business or individual to contribute to an event, fundraising initiative or provide long-term support to a non-profit organization.

How do you ask for sponsors on social media? ›

Here are 10 ways to start engaging your sponsors and partners via social media
  1. Do your research. ...
  2. Make a plan. ...
  3. Share your sponsor's messages. ...
  4. Create mutually beneficial content. ...
  5. Tell a Story.
  6. Be Honest. ...
  7. Hold a contest. ...
  8. Express Gratitude.

What is a sponsored email? ›

What is sponsored email? Sponsored emails are promotional messages or ads that appears alongside regular newsletter content. Unlike a dedicated email, the content of a sponsored email is not entirely dedicated to your content, but you still control the content of your email ad.

Who is the biggest sponsor in sports? ›

Nike. Nike is the biggest sports brand, and as such, it holds an important position on the list of sports sponsorship examples This company sponsors various athletes across different sporting categories. It is estimated that Nike spends billions on players, teams, and leagues yearly.

Do sports sponsorships work? ›

As well as benefiting the brands, sports sponsorship is also advantageous for the teams and the brand's own employees. Having sponsorship funding allows athletes to focus more on the training and production of their sports and reduces stress when it comes to finding money to train and put on events.

How do you ask for sports sponsorship? ›

Create and Send a Sponsorship Letter
  1. Introduction — Introduce yourself, your team, club or event. ...
  2. Show your potential — Talk about the size and makeup of your audience and the possibilities for sponsors. ...
  3. Talk about them — State why you approached this particular company.
22 Jun 2016

Can companies sponsor high school athletes? ›

Most companies indicated that a high school athletic director or coach would need to request a sponsorship application. After completing the application, the athletic director or coach can submit the application and sponsorship proposal to the owner, president, director or manager.

How do you get sponsors for sports teams? ›

How to Get Team Sponsors: 5 Effective Tips
  1. 5 ways to get team sponsorships.
  2. Create packs to send sponsors. ...
  3. Write an outreach letter. ...
  4. Reach out to existing contacts. ...
  5. Ask for sponsorship from your local community. ...
  6. Research corporations that offer sponsorship. ...
  7. Online fundraising for your sports team. ...
  8. Sponsorship takes time.
14 Jan 2022

How do athletes approach sponsors? ›

5 easy steps to help your athletes find sponsors
  1. Understand why companies sponsor. ...
  2. Prepare by building an audience. ...
  3. Decide what kind of sponsorship your athletes want. ...
  4. Find out who to contact. ...
  5. Make contact.

What companies sponsor sports teams? ›

  • Pepsi. Few American brands are better known or more beloved than Pepsi, which is owned by PepsiCo Inc. ...
  • Red Bull. From one beverage brand to another, Red Bull's energy drinks are also synonymous with sports. ...
  • Optimum Nutrition. ...
  • Reebok. ...
  • Dick's Sporting Goods. ...
  • State Farm. ...
  • Castrol. ...
  • Conclusion.

How do you get sponsored for a soccer team? ›

How to Get Soccer Sponsorship
  1. Follow These 8 Steps to Secure Soccer Sponsorship.
  2. Determine Your Sponsorship Goals.
  3. Select Sponsors Not Only by Name Status but Sports Sponsorship Background.
  4. Determine Your Target Market.
  5. Have an Online Presence if You Don't Already.
  6. Determine Your Assets.

What are the 3 types of sponsorship in sport? ›

The types of sponsorship in sports are classified into four categories: individual sponsorship, team sponsorship, association sponsorship and event sponsorship.

What does a sponsor get in return? ›

Sponsors offer funding or products and services to support events, trade shows, teams, nonprofits, or organizations. In exchange, you get business exposure and a chance to connect with new customers.

What do sponsors give athletes? ›

The most common forms of athletic sponsorship include: Financial: A sponsor provides a financial contribution to support your participation in events. Product: Brand products are provided from gear to training equipment and sports drinks to phones or sunglasses.

How do sports sponsorships work? ›

Having sponsorship funding allows athletes to focus more on the training and production of their sports and reduces stress when it comes to finding money to train and put on events. Sponsorships between brands and teams/ athletes is a partnership where both brand and team benefit.

Who is the biggest sponsor in sports? ›

Nike. Nike is the biggest sports brand, and as such, it holds an important position on the list of sports sponsorship examples This company sponsors various athletes across different sporting categories. It is estimated that Nike spends billions on players, teams, and leagues yearly.

Which sport has the most sponsors? ›

At the top of the pile are the NFL's Dallas Cowboys, whose brand value in 2021 amounted to 5.7 billion U.S. dollars. As a league, the NFL's sponsorship revenue amounted to 1.62 billion U.S. dollars in 2021, representing an almost twofold increase since 2010.

How do you get youth sports sponsors? ›

How to Score a Sponsorship for Your Youth Sports Team
  1. Start with who you know. When trying to find sponsors for your team, don't overlook the obvious – your team. ...
  2. Go into the local community. ...
  3. Ask national companies. ...
  4. Be digitally savvy. ...
  5. Create a package. ...
  6. Be professional and personal.
19 Apr 2018

How much does a sponsorship cost? ›

In general, a visa sponsorship costs approximately $4000 but may cost $8-9,000 if a company has more than fifty employees and 50% of those employees are foreign nationals.
...
How Much Does It Cost to Sponsor a Visa?
Visa/FormCost
Fraud Prevention and Detection Fee$500
4 more rows
24 Aug 2022

How do you attract sponsors? ›

How to Get a Sponsorship: 8 Key Tactics
  1. Research potential sponsors. Look at your existing supporters. ...
  2. Tell your organization's story. ...
  3. Provide sponsor incentives. ...
  4. Reach out to established companies. ...
  5. Use data to legitimize your pitch. ...
  6. Find the right contact. ...
  7. Build a connection over time. ...
  8. Follow up.
30 Nov 2021

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